Sles Orienttion nd Production Orienttion Essay Example | Topics and Well Written Essays - 2250 words

Sles Orienttion nd Production Orienttion - Essay ExampleMjor concern ws with mnufcturingnot mrketing. ccording to compny executive, compny doctrine in the er of mnufcturing dominnce might be stted s follows We re professionl flour millers. Blessed with supply of the finest North mericn whet, fortune of wter power, nd excellent milling mchinery, we produce flour of the highest qulity. Our bsic function is to mill high-qulity flour, nd of course (nd lmost casualtylly), we must hire slesmen to sell it, just s we hire ccountnts to keep our books. The second er ws one of sles targettion. In the 1930s, competition hd become more significnt nd the problems of reching the mrket hd grown much more complex. Compny officils becme somewht wre of consumer wnts nd needs, nd formed commercil reserch deprtment to develop fcts bout mrkets. More ttention ws devoted to strengthening the distributing orgniztion, consisting of wholesle nd retil grocers. Compny philosophy in this er is described s follows We re flour milling compny, mnufcturing phone number of products for the consumer mrket. We must hve first-rte sles orgniztion which cn dispose of ll the products we cn mke t fvorble price. We must bck up this sles force with consumer dvertising nd mrket intelligence. We wnt our slesmen nd our delers to hve ll the tools they need for moving the output of our plnts to the consumer. third er of mrketing orienttion did not begin until the erly 1950s.