Beard vs Graff

As an ex-marine and a supporter for increased personal independence, you wee pride in offering customers a variety of helmets and accessories that allow the consumer to distill themselves confidently.Without your creative vision, this telephoner would non learn the sales growth that it has had everyplace the ears due to your persistent work ethic. I am eager to treat to learn from you how to operate a internetable independent business, as I wish to accomplish similar successes in the long run. The number of U. S. duty deaths has been on decreasing over the years however, more people are dying in motorcycle crashes. 4,612 motorcyclists died in 2011, more than two measure the amount in 1997.Out of the 4,612 lives taken from motorcycle accidents, around 750 could have been rescue had the rider been take overing a DOT certified helmet. As you know, we have change many novelty helmets over the years that o not meet DOT safety requirements, and these helmets provide no protec tion in a crash. Research has concluded that there is a 100-percent probability of wiz injuries and skull fractures, indicating that these helmets are worn more for style rather than safety. As this screw becomes more prevalent in the media, customers pull up stakes begin to question whether cost and style trump a lifesaving protective DOT helmet.As you have served in the military, you know how important each persons life is. With 800,000 novelty helmets being sold per year, imagine how many lives you ould save by excluding novelty helmets from our product line of products. Although this would be a large change in our business strategy, this change bathroom increase profits, limit motorcycle fatalities, and positively portray the morals of our precaution that I can see you having with only selling DOT helmets is that profit margins would diminish.Yet, we can increase our bottom-line if we inform our customer base of the extreme differences in protection that both helmets prov ide. Once our consumers understand the importance of DOT helmets by dint of statistics and estimonials of current customers whose lives were saved, we can incrementally increase these prices. Its also vital to note that with contingent legislation being enacted that would ban novelty helmets and require all riders to wear DOT certified helmets, your company would be far more active for these changes than anyone else.Not to mention, in this litigation intense environment that we currently live in, inhibition novelty helmets from our product line would lower the probability of law suits exponentially. This is an good time to make a decision that go away allow your company to grow for any years to come, and banning novelty helmets from your product line will be the right choice. You have always been extremely innovative, and with your leadership, we will continue to provide our customers with products that exceed our competitors efforts.I would like to set up a meeting with you o n Friday, November 1 5th so that we can go forward with this project, and discuss the changes that must be made to expand our profits. I am confident that you recognize the benefits of going forward with this idea, and I will see you on Friday to resolve any other concerns that you may have. Sincerely, Sales, marketing Department