Introduction of Aeon Essay

eon CO. (M) BHD was incorporated on 15 family 1984 in response to the Malaysian Governments invitation to aeon lacquer to help modernise the retailing industries in Malaysia. Nowadays, Aeon CO. (M) BHD is a tether retailer in Malaysia with a total revenue of RM3.26 billion for the monetary year ended 31 December 2012 and it is well established among Malaysians as well as foreigners, especi eithery due to its association with the international Aeon Group of Companies.The Aeon Group of Companies consists of Aeon Co., Ltd. and about 200 fused subsidiaries and affiliated companies. Not only focus on its core GMS, supermarkets and gismo bloodline operations, Aeon is also active in specialty store operations and shopping centre development, operations, credit card business and services. Although Aeon Group of Companies is an integrated Japanese retailer, it is active throughout Southeast Asia and chinaw be but not just in Japan.As a principal chain of General Merchandise Stores (G MS), Aeon designs a constant home(a) refurbishment of stores to satisfy the ever changing needs and desires of consumers. The managements acute understanding of target market needs and the provision of an optimal product-mix has also further enhanced the companys performance. In hostelry to cater to Malaysias vast middle income group, Aeon stores are in the main situated in suburban residential areas. Besides ,Aeon activities are head by its unchanging Customer First philosophy at all the times and it aims to surpass expectations by combining excellent products with unique ain services that enhance the shopping experience to make customers smile whenever they are shopping in Aeon.