Harley Davidson Marketing

The environmental factors that affect spherical and domestic marketing decisions for Harley-Davidson Motorcycles XXXXXX MKT/421 February 6, 2012 Gabriel Renero The environmental factors that affect global and domestic marketing decisions for Harley Davidson Motorcycles Harley Davidson Motorcycles has been building, selling, promoting, and marketing their motorcycles since William S. Harley bring in a form drawing of an engine designed to lodge in into a bicycle in 1901. In 1903 William S. Harley and Arthur Davidson guard acquirable to the public the freshman production Harley Davidson Motorcycle. One twelvemonth later, the first Harley Davidson dealer opens for business line (History of Harley Davidson, 2012). Harley Davidson is the worlds most acknowledge motorcycle and brand name for motorcycles, alike with words equivalent; freedom, America, biker, 1%er, HOG, and to a greater extent. It was 111years ago since that first blueprint drawing by William S. Harley, and Harley Davidson as of present time has fivesome basic models ( all over 75 sub-models). Worldwide Harley Davidson has more than 1500 dealerships and shipped more than 220,000 motorcycles to dealers and distributors in 2011 (Digits, 2011). Any business or organization doing business world-wide has to consider environmental factors when marketing globally and domestically.

Harley Davidson Motorcycles is aware of this and has travel forward with marketing since 1907 when the company was incorporated (History of Harley Davidson, 2012). The influence of global economic interdependency and the e ffect of trade practices and agreements for ! Harley Davidson Motorcycles have changed over the years. Harley Davidson started exporting motorcycles to japan in 1912 and by 1920 there is more than 2000 dealers in 67 countries worldwide. The Japanese motorcycle industry was launched in 1935 because of Harley Davidson, the blueprints, tools, dies, and machinery were licensed to the Sankyo follow of Japan. This results in the Rikuo Motorcycle...If you want to get a full essay, rewrite it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper