“There Is No Truth in Advertising.” Discuss Essay Example for Free

â€Å"There Is No Truth in Advertising.† Discuss Essay Advertising is omnipresent and inescapable in today’s world. It is claimed that an average person is exposed to 2000 advertisements every day. Due to its all-pervasive nature, advertising has a huge impact on our minds, both consciously and unconsciously. However, the credibility of today’s advertisements should be questioned. As media companies and advertising agents become increasingly profit-driven, advertisements now contain false information, promote biased ideas and sometimes even deveice consumers, in order to sell products. Even some non-commercial advertisements are not telling the complete truth, in order to grab people’s attentions. Many advertisements tend to tell â€Å"partial truth† about their products, which equates to false information that would mislead viewers. To increase revenue and maximise profits, advertising agents use the tactic of â€Å"partial truths† that make use of viewers’ assumptions. Advertising agents skillfully design the advertisements that will only reveal the seemingly appealing characteristics of the product, and deliberately leave the necessary elaboration and explanation, which is the other half of the truth, unmentioned. An advertisement for some cat food purported that it contains a substaintial level of phosphorus, which would lead the viewers to think that more phosphorus is good for cats. But what the advertisements did not mention was that cats actually do not need phosphorous in their diet. Another cigarette advertisement in Bangladesh said that smoking helped to relieve the pain of giving birth, which is true because somking decreases the size of babies. Its detrimental effect on babies was deliberately ignored by the advertising agent. These â€Å"partial truth† are not truths at all. They are misleading lies which, if the consumers believe blindly, may even harm their health. Also, advertisements always ignore the moral truth of gender equality. They contain some stereotypes about gender roles most of the time. While men are usually portrayed as strong and masculine, women are almost always depicted as fragile, weak and feminine. Some advertisements convey the idea that women should devote a lot of money, time and effort into the pursuit of ideal beauty, to please men. There is even objectification of women that turns women into things and objects, which is dehumanising and unrespectful. One advertisement writes â€Å"If I did not lose 49 pounds, I could never be married by now†, which is saying that women should focus on their figure in order to find a husband. Another beer advertisement turns a lady into a robot that contains beer in its belly. While these â€Å"innovate† advertisements may be effective in promoting the products, they are without doubt instilling people with the wrong idea that women and men are not equal in this society, that women is somewhat inferior, which are not the truth. [However, they do reflect and reinforce existing ideas of gender roles and inequality, which is the sad reality. ] Furthermore, advertisements deceive us into believing that by buying certain products, we are able to obtain a desirable lifestyle, gain social status or get into certain social community. Advertisements are not selling merely products, but also the lifestyles, ideas, calues and status that the company want to associate the product with. By constantly linking the products with a certain lifestyle, the advertisements make the consumers believe that buying the product is one easy way to get that desired lifestyle. For instance, Louis Vuitton’s advertisements always show celebrities holding their handbags, enjoying themselves on holiday. This makes many nouveau riche think that having one of such bags would get themselves into the moneyed class and the lifestyle of the rich. However, it is without doubt that buying certain products does not change who you are or where you belong to. It is just a deception created by the advertisements. Some people may argue that advertisements for some cutting-edge technical products that truly benefit people, such as tablets and smartphones, do contain truths. I do not deny that these advertisements do contain some facts, such as the new features of the products, the improved functions and so forth. However, being advertisements, they are more or less exaggerated in order to achieve the ultimate goal of selling. Advertisements of this kind, such as the advertisement for the new iPad, always contain the key words like â€Å"all new†, â€Å"revoluntionary† or â€Å"unprecedented†, but never mention the limitations and the flaws [built-in obsolescence]. Only after a few months when the company launches a newer model would it start to point out what flaws the previous model has. This is the nature of advertising. There is no complete truth. Non-commercial advertisements are believed by many to be absolute true. They argue that these advertisements campaigning for good causes have no motive to lie. However, in order to create greater influence and to raise people’s awareness, non-commercial advertisements also tend to exaggerate and oversimplify the situation. For instane, the advertisements that help Project Hope in China to raise fund often show children who are eager to learn sitting in shabby wooden classrooms, dressed poorly. Though there are many children like this in the rural area, not all of them are passionate about learning, and not all classrooms are in such poor condition. In order to grab public attention, these advertisements are wise to show the pooresr scene to the public. But this kind of oversimplified version is definitely not the complete truth. [emotional manipulation] In all, advertising by nature aims to grab public attention. In oder to do this, there is always some extent of exaggeration. This is how advertisements work. As long as there are no false information or deceptions that mislead people, advertising with some extent of exaggeration is acceptable. People should learn to be discriminating views ant not just believe advertisements blindly.

Valentine, by Ann Duffy and First Love by John Clare :: English Literature

Valentine is by Ann Duffy. The first thing that caught my attention was the title â€Å"Valentine†. Usually when you would hear that word your head would be thinking hearts, love, romance, and choclates etc but not in this case. In this poem it describes love as an onion and this is the constant imagery. The poets aim was to use the onion as a symbol of love rather than the everyday, typical gifts. I think the poem might have been written by a male but adapted by a female poet. My reason for saying this is mainly because when you read the poem it sounds as though it’s a male word because it talks about giving gifts which is normally from the man. Never the less it has more deep and emotional feelings in it which makes it sound like a female words. However we will never know for sure. The language that the poet uses whether it’s a male or a female is very powerful and strong because even if don’t enjoy the poem you would still remember parts of it because its so blunt and straight to the point .The poem also uses at some point simile and metaphors which also makes it very affective. In this poem it also constantly compares love to an onion. It uses the same words that can describe love as well as an onion , doesn’t really use sweet and fragile words or phrases that you would normally expect in a love poem but in my opinion having a bit of a change is always a good thing. â€Å"Blind you with tears† The word blind and tears show the nature of love and how love can hurt which leaves you heartbroken and in rivers of tears. However in cooking wise the onion would blind you and make you cry when you cut it, so the poet bought these two things together and joined them up to make his or her point more interesting for the reader. The language makes me feel very moved at some points because its very emotional and descriptive .My favourite verse was the last one because it uses strong words but with passion and a deep full meaning. â€Å"Lethal† Its scent will cling to your fingers, Cling to your knife Lethal means dangerous and I think this would describe love best because in reality love is romantic however if you don’t play it right and don’t abide by the rules then it could turn into a very nasty game. This is why love shouldn’t be messed about in the first place as it not a game in real life it could mess a persons life forever.

Maintaining Healthy Lifestyle Old Age Health And Social Care Essay

IntroductionUnder the fast gait of societal life and the deterioration of life environment, people are enduring from semi-health and disease such as high blood force per unit area and cholesterin. The inordinate usage of medical specialty and medical intervention is a facile solution, which can non bring around the cardinal job. Keeping a healthy life style into old age, nevertheless, is a cardinal solution. This essay is aimed to sketch and measure grounds that people can keep a healthy life style into old age. The essay foremost analyzes the unhealthy life style to bespeak importance of a healthy life style ; the essay will further sketch the benefits of keeping a healthy life style into old age.Problem in life styleBy keeping a healthy life style, people are able to minimise their emphasis and execute expeditiously in their work every bit good as prevent a batch of diseases in every phase of life. Macqueen ( 1998 ) suggest that a healthy life style should includes following elements: A nutritionally balanced diet, sufficient relaxation and slumber, regular exercising, merely a moderate consumption of intoxicant, minimum usage of non-prescription drugs including coffin nails, emotion support and societal contact minimisation of emphasis. However, a figure of people still can non see the importance of keeping a healthy life style into old age. BBC News has reported a crisp addition in the â€Å" lifestyle malignant neoplastic disease † , for illustration tegument and liver malignant neoplastic disease in Scotland. Harmonizing to the statistics, the rates of malignant melanoma have increased by 68 % in work forces and 71 % in adult females with a rise of 51 % of liver malignant neoplastic disease in males from 1998 to 2008. As suggested by Health Secretary, Nicola Sturgeon, it was strong apparent that â€Å" lifestyle pick † would do rises in malignant neoplastic disease. ( BBC, 2010 ) Harmonizing to the UK National Statistics on life style and behaviour, there are a high prevalence of unhealthy life styles such as smoke, imbibing and fleshiness. It shows that 24 % of grownups ( aged 16 or supra ) in England were classified as obese in 2006, which is a 9 % of addition from 1993, with 3 % of adult females and 1 % of work forces were likely to endure from morbidly fleshiness ( NHS, 2008b ) . Similarly, 28 % of grownups aged 16 and above are reported smoke in 2008 in England. This figure is the same as that in 2007 ( NHS, 2010 ) . It is suggested there are close linkage between Smoking and dirking and bosom disease. Different from smoke, which are considered as no possible wellness benefits to people, moderate imbibing is regarded as aid to protect people ‘ bosom ( Westcott, 2010 ) . However, statistics besides shows that 40 % of males and 33 % of females had rummy more than the day-to-day recommended figure of unite on at least one twenty-four hours in the hebd omad prior to interview. 23 % of work forces and 15 % of adult females had rummy more than twice the recommended day-to-day consumption. ( NHS, 2008a )Benefits of keeping a healthy life styleThe development of modern medical scientific discipline makes people more cognizant of their organic structures. The benefits of a healthy life style are going progressively evident, which is good to people of all ages, weights or societal position. There are several benefits for people to keep a healthy life style into old age. By keeping a healthy life style into old age, people are able to achieve good wellness and cut down the hazards of unwellness and hurts. Frequent exercisings can better their staying power, strength and flexibleness. A balanced and varied diet can supply people with needful foods and energy without acquiring weights. Besides, regular exercising and balanced diet are able to cut down blood force per unit area, lose weight and lower the hazard of diabetes development and bosom disease. A healthy life style can supply many benefits that medical specialty can non. It is able to ease the consequence of medical intervention. Harmonizing to the survey of Kelley, et. Al. ( 2005 ) , aerophilic exercising and opposition preparation can efficaciously take down LDL-C of patients. Furthermore, this decrease will is enhanced by weight loss and diet, but mitigated by weight addition ( Kelley, et. Al. 2005 ) . By keeping a healthy life style into old age, people are able to populate a longer life. As people get aged, the physical conditions are going weaker and weaker. However, though a healthy life style, they are able to beef up their physical status. It helps people live a longer life. As stated above, a healthy life style helps people maintain good wellness. In other words, people are able to cut down their disbursal on wellness attention and physician visit. By keeping a healthy life style into old age, people may hold better control of their life. Peoples maintain a better organic structure status and physical map, which helps them work better in their calling and live a better life. For illustration, insomnia is a job that bothers a batch of workers. By keeping a healthy life style, people are able to bit by bit better their sleep form. With adequate remainder and slumber, they feel energetic in the daylight and execute better in their calling. With a better physical visual aspect ( for illustration, slimmer ) , they look better and experience better about themselves, which enhance their self-image and self-pride.DecisionGood wellness is non a trade good that one can buy from a infirmary or a drug shop. However, it can be obtained though keeping a healthy life style for a life-time. Keeping a healthy life style into old age does non intend one have to be trained like a professional jock. Nor, it is something can be done nightlong. The secret lies in doggedness. If one support reiterating the healthy life style he has chosen, he will bask the benefit Oklahoman or subsequently.

The Internet And The World Wide Web - 1697 Words

The Internet is a unique place where all different nationalities, social groups and age groups with different values and characteristics, meet and interact. All spheres of media are being represented on the world wide web. Some of the relations are being mirrored from those present in real life, but the internet was never the same. As with real life, not everyone on the internet is equal and there are numerous differences between the users of this medium of mass communication. Even though the inequalities are still present on the internet, they are subtler than those existing within the offline world. Almost everyone has access, but how we benefit from it depends on our status, intelligence and willingness to explore. Audience members are becoming important and active producers, being given the tools, which bring them closer to professionals. Every internet user has equal access to an online education, but an intellectually privileged group will make a more productive use of it. 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